Fleet Resource Information

•More than 20 million trucks are used for business in America today.
These trucks logged more than 414 billion miles in 2000

.•With only 750,000 billboards total in the entire United States, you can see why trucks, at 20 million, represent a huge advertising opportunity.
Source: OAAA 1/2001

•125 million Americans commute each day.
Americans travel an average of 302 miles in a vehicle per week.
Truckside Advertising reaches a daily effective circulation of 30,000 to 70,000 impressions per truck (T.A.B.).
TRUCKSIDE ADVERTISING INFLUENCES FAST PACED MOBILE CONSUMERS
91% of people surveyed by the American Trucking Association (ATA)
reported that they DO notice words and pictures on fleet vehicles.
75% reported that they developed a favorable impression of the company when graphics were utilized.
29% said they would base a buying decision on these impressions.
Source: O.A.A.A., T.A.B., H.P.M.S., R.A.B., Nielsen, N.A.A

•Outdoor advertising reaches 93% of all Americans.
90% of any given market can be easily reached with high frequency levels with outdoor advertising.
Source: Memphis Business Journal 9/21/2001

•People are always looking for ways increase exposure. When you compare CPM rates (cost per 1000 views) outdoor advertising offers the best cost effective solution.
PDI's CPM for Truck-side Advertising runs between $.47 and $.10
Newspaper (1/3 page B&W) $22.95
Television (30 sec. prime-time) $17.78
Magazines (4-color page) $9.35
Radio (60 sec. drive-time) $8.61
Billboards (rotary bulletin) $4.24
Source: Fortune 3/1999

•Miller Genuine Draft Beer
In 2001 The Eastside Beverage Company decided to deploy mobile advertising as part of their ad campaign for the NCAA Final four. They had a truck billboard, touting Miller Genuine Draft Beer, drive a circuit around the downtown bar area for the entire weekend.For the first time Minneapolis downtown bars sold 60% more Miller Beer than other brands during the tournament.
Source: Indianapolis Business Journal, 8/6/01

•Saab
“The key benefit of truckside advertising for an auto manufacturer like Saab is that our brand and product messages reach customers in an environment where they’re thinking about the cars around them - that’s the kind of targeted marketing that appeals to Saab.”
- Joel Manby, President/CEO, Saab

•Sprint PCS
“Truckside generated the largest street-level creative presence available to reach the critical upscale NYC audience. And, trucks delivered our message to parts of Manhattan that could not be reached by traditional forms of outdoor advertising.”
- Adam Bree, NY Metro Advertising Manager, Sprint PCS

•McDonald’s
“Truckside advertising is ideal for driving impulse purchase. With so much of our store sales coming from impulse buyers, the big, bold food-focus ed images on our trucks is making a significant impact.”
- Mark Freeman, Owner-Operator, President, Chicago metro co-op group